The technological age is growing, the internet has become a great place to find information as well as to exchange and do business. At this time, the website becomes marketing online tools that bring many effects, communicating brand, and service close to customers. Bringing many business efficiencies to the company. But some companies just think that a simple website with full information and addresses is enough. So instead of investing in professional websites, they spend so much money on advertising by hand. And that hasn't worked for them. So why is it necessary to design a professional website today? Now we will analyze it.
What is a professional website?
Like a common question, but it is really important for a designer and necessary for businesses that want to build and design a professional website.
With many years of experience in designing websites and through many forms, we have understood the interests as well as needs and psychology of the customer. We understand the criterion and quality of a professional website that needs to meet these basic standards:
The standards for a professional website
- Make sure the operate time is usually, cut down the interrupted time
- Has a fast page loading speed. According to general statistics, users are not patient enough for more than 10 seconds when entering a website without seeing any elements on the web page appear.
- Has an eye-catching interface, images, and colors that attract users to access.
- The layout and presentation of information are complete and reasonable. Matching user needs that the business is aiming for.
- There is high interaction, keeping users longer on your website to find out information. From there, it also helps your website to increase the conversion rate from web visitors to your customer.
- The information about products, services, and introduction need to be complete and clear. Make it easy for visitors to find out information about you.
- The functions of the website must be easy to use, meet the necessities.
- A final criterion, the website must bring business benefits to the business. Is an effective support tool to help businesses increase profit and save time and costs.
The basic quality standards of a professional website
A beautiful website must accompany quality. What is the quality? It is not using the newest technology or best hosting (Serve), it complies with the following basic standards:
No mistake
I mean it does not have any mistakes, because anything will have defects, nothing is perfect.
I want to say that not having a mistake here means that you are not easy to see or it is just a small mistake that you don’t need to carry about and you need to make sure that the website is still operating normally.
Optimization
Websites need to optimize for speed and SEO. Regarding speeds, fast or slow access may be due to each person's network, hosting (server)... but the website should be optimized for images, how to load pages to reach maximum speed, as fast as possible.
Regarding SEO, it is necessary to optimize on page for content, keywords ... make sure search engines can find them easily.
Security
What do you think when the website sometimes has an attacker making it inaccessible to customers or losing data. It will affect your business growth.
Therefore, the website needs to be secure to prevent hackers from attacking and destroying it.
Easy administration
Owning a website, you have to regularly work with it, post news, products... Therefore, the admin page must be built friendly, easy to use for better administration.
Content
Websites must have full, rich content and necessary information for visitors. Otherwise, a website with sketchy content will mean that the website does not have high traffic.
The above are just basic standards, some other standards are depending on the needs and strategy of website development of each business.
The benefits that professional website design brings
Optimize advertising costs and reach more customers and potential customers at the same time.
Website is considered as the face of the business. And customers will see your website as a book, that book will make a good impression on customers right from the beautiful and delicate cover. Just like the website is professionally designed, attractive in interface, friendly and easy to use, making users feel convenient and enjoyable. Impress customers at first sight, help the company attract and approach customers in the best way.
From those first impressions, customers will discover, helping businesses retain customers longer and have the opportunity to promote their services and brands. Helps to save optimal advertising costs.
Bringing high revenue and profit for businesses
A professional website will attract many customers. This means there will be more customers that use your services. Bringing high revenue and profit for businesses.
Professional assessment
Businesses show their professional and prestige through their website. The businessman will introduce the products and services or strengths on the company’s website to attract customers. On the customer side, they rely on it to evaluate the expertise of your business through your website.
Professional website design for brand identity
A professional website worthy of the brand will help position the business brand on the Internet.
In this way or another way, a professional website with a brand identity will help customers easily remember, sympathize with and impress. From there it will make your brand be promoted effectively and leave an impression on customers.
The quality of the website is always stable and easy to meet the user's needs.
A professional website design will have a few mistakes and is always stable, it is called the quality of the website.
When designing a website it will have many changes from the function to the interface when using and supplying with the growth of the society and the trend of the new generation. Update to fix easily is a thing that a professional designer should aim for.
Search Engines Optimization
Nowadays, in business in the internet, SEO is one important factor.
So besides the elements like interface and function, approach and sell the product for customers, your website needs to optimize to help your website go on the top of google and close to 90% users who find the product and service from Google.
With the above things, I think it is enough for you to invest in professionally designed websites. A businessman has a vision will know the way to invest, design a professional website is a thing that will never be ignored. How about you?
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